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On January 13, 2023 at 513lbs, I decided to control my outcome.

At 37 years old, I had given up on life.  I was binge eating everyday in hopes that I would have a heart attack, and leave the misery we call "life" behind. 

 

My wife tried everything to motivate me.  She constantly reminded me that I wasn't going to see my children graduate or get married.  This didn't bother me.  I figured if I was dead, I wouldn't know what I was missing.  I was selfish, I didn't want to put in the work, and my mindset was weak AF.

I had been listening to personal development podcasts and motivational clips for over a year (primarily listening to Andy Frisella), but never had the courage to take action.  I kept telling myself "one day" or "on Monday I will start".  

After hitting my breaking point in a dressing room at DXL, looking myself in the mirror and trying on a 7XLT shirt, and size 68 pair of jeans, I decided enough was enough.  I didn't need a new wardrobe, I needed a new LIFESTYLE.

I wanted to build my mental toughness and discipline.  The best way to do that is  by doing 75 Hard.  In my first attempt I made it 25 days into 25 days before I quit.  I knew I was half-assing the workouts, and not giving it my all.  The very next day, on Day 26 I started over back to Day 1 (as the program requires if you fail any day).

My second attempt at 75 Hard lasted 11 days before that sneaky little "bitch voice" made its way back into my head.  I told myself I did not need to do anything "extreme" like 75 Hard. All I needed to do was make smarter food choices.  I ended up quitting half way through Day 11 on my second attempt.

My third attempt of 75 Hard came about 2 months later.  During those 2 months I did not make any smarter choices.  I didn't even exercise.  In fact I put on about 10 more pounds. 

 

I then started attempt 3 on January 13, 2023 at 513lbs.  I came into the program like a freight train ready to kick ass and take names.  At this point I had already started reading David Goggins "Can't Hurt Me" and knew I would never have a worthy excuse again. 

 

I wanted to become a badass.  On Day 14 I committed to the Live Hard program and got "Live Hard" tattooed across my knuckles.   Live Hard is a year long program that can begin after successfully completing 75 Hard.  75 Hard is a prerequisite to the Live Hard Program.

Just 14 days into 75 Hard (3rd attempt) I knew my mindset was completely different, and there was no chance of me failing.  I started to believe in myself.  On day 60 I added the 75 Hard logo tattoo to my hand as well.  I was about two weeks away from earning it, and knew I was on the final stretch.

After losing 111 pounds in 93 days, I decided to share my journey on TikTok.  The hope was to help just ONE Person decided to believe in themselves.  I didn't want them to rely on surgery or weight loss pills.  If I could do it, they can do it.

CYO is a brand that you will be proud to wear.  It means that you took control of your life and decided to fight back.  When you wear the CYO brand, it is like superman putting on his cape.  You're fearless, and you're ready for war.  The war with yourself.

There are a million ways to win, and only one way to fail.

DON'T FUCKING QUIT!!!!!!!!

 

You have the ability to CONTROL YOUR OUTCOME!

- Rick (Founder of CYO)

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